KERDOS Revenue Group specializes in serving contracting businesses nationwide, primarily those with annual revenues between $1 million and $15 million. Typical industries include HVAC, plumbing, electrical, roofing, remodeling, windows and doors, insulation, solar, and other specialty trades.

KERDOS performs a Revenue Leakage Audit that maps your entire revenue funnel-from lead generation through sales and financing to final payment. This audit uses structured data analysis and diagnostics to pinpoint exactly where revenue opportunities are lost and quantifies the financial impact with the proprietary KERDOS Revenue Score™.

The KERDOS Revenue Score™ is a proprietary benchmark that quantifies your contractor business's revenue health. It provides a clear, numerical representation of performance across multiple revenue dimensions, helping you track progress, prioritize improvements, and communicate results effectively with your team.

KERDOS operates primarily as a virtual advisory firm, providing consultations, audits, and training remotely. This virtual-first approach allows them to serve contractors nationwide efficiently through video meetings, screen-sharing, and digital reporting tools.

KERDOS provides several consulting services including:

• Sales and Conversion Optimization to improve lead response, appointment setting, and closing rates.
• Financing Strategy Consulting to train sales teams on effectively presenting financing options.
• Lead Follow-Up and Revenue Recovery using CRM automation to re-engage unsold estimates and dormant leads.
• Marketing and Lead Performance Intelligence to analyze and optimize marketing channel ROI.

KERDOS offers Sales Team Financing Training that teaches your sales staff how to present financing options confidently and effectively. This approach emphasizes monthly payment affordability over total cost, reducing sticker shock and increasing close rates for larger jobs.

The KERDOS Growth Advisor program provides ongoing revenue optimization support including monthly KPI analysis, strategy meetings, sales and financing optimization, and implementation guidance to continuously improve your contracting business's revenue performance.

Yes, KERDOS designs and implements Lead Follow-Up Systems and Old Lead Reactivation Campaigns using CRM automation to systematically re-engage unsold estimates, missed calls, and dormant customers, turning previously lost opportunities into new revenue.

KERDOS focuses on the entire revenue operation rather than isolated areas like marketing or sales training. It provides a data-driven, integrated view of your revenue funnel to uncover cross-functional leaks and quantifies the financial impact of those leaks, delivering actionable improvement plans tailored for contractors.

Contractors typically see measurable improvements such as higher close rates, increased average ticket size, improved cash flow, smarter marketing spend allocation, and a clearer understanding of revenue performance, all driven by data-backed strategies and ongoing advisory support.

KERDOS's recommendations are grounded in Main Street practicality, designed specifically for contractors with limited bandwidth. They focus on actionable changes that can be implemented by existing teams without overwhelming complexity or major software overhauls.

The KERDOS Revenue Audit is a paid service, but its fee may be waived if you enroll in the KERDOS Growth Advisor program, which provides ongoing revenue optimization support.

KERDOS uses dashboards and structured reporting tools to track key performance indicators and revenue metrics. Clients receive regular updates and can monitor progress against the KERDOS Revenue Score™ and prioritized action plans to ensure continuous improvement.

KERDOS works within your existing CRM systems where possible and guides clients through practical workflows to automate lead follow-up, cadence design, and reactivation campaigns, minimizing disruption and maximizing effectiveness.

While timelines vary by business, many contractors begin to see measurable revenue improvements within a few months of implementing prioritized recommendations, especially in areas like lead response, sales conversion, and revenue recovery.

KERDOS Revenue Group is headquartered in McPherson, Kansas, and serves contractors nationwide through virtual advisory services.